Optimize Your Web Presence for Local Searches

Did you know that 50 percent of consumers who conduct a local search visit that location within one day? According to Google, phrases such as “near me,” “closest,” and “nearby” are becoming more popular among the billions of searches on Google each month. As a result, it’s crucial for businesses to optimize their websites properly for local audiences. Here are a few simple tips to help ensure local consumers find your business.

USE AN SEO-FRIENDLY CONTENT MANAGEMENT SYSTEM
First and foremost, using a search engine-friendly content management system (CMS) is crucial to your Internet presence and can have a direct impact on your performance. There are many elements that go into creating a good CMS, such as the URL structure, content headings, meta descriptions, and much more. Review your CMS and determine how it’s affecting your performance.

Target Local Audiences
When it comes to link building techniques, you want to target your local audience. After all, according to Google, consumers act very quickly after their local search. Therefore, if they find your business online, they’re more likely to visit your physical store or office. You’ll want to find a high-quality local website to submit guest posts to. You may need to do extensive research to find the best local websites with high-quality traffic, but it will prove to be worth it for your sales. To get started, find a list of sites that cover the same topics as you; one useful site to try is SimilarSiteSearch.com. Once you find sites similar to yours, connect with the site owners and see if they’ll be willing to post your content.
Another way to reach local audiences is through social media sites. By having a profile on Facebook, Twitter, Google Plus, Pinterest, and other social platforms, you’re creating more opportunities for clicks and traffic to your website because social media occupies valuable space on search engines. Also, when you develop a social media audience, you can target them directly with new products, sales, or other advertisements.

Know the Importance of Google Maps
According to Google, 88 percent of users search for local businesses on their smartphones. When searching for your business, there are a few key items that a potential customer might want to know like: your address, phone number, and hours of operation. These can all be found on your Google Maps listing. Among those who search using their smartphone, 54 percent look for business hours, 53 percent look for directions, and 50 percent search for the local store address. So, if you haven’t created your local business listing on Google yet, now is the time to do so.

Find and Reclaim Links
There could be many mentions of your site on the Internet, but if it doesn’t link back to your site, it’s not doing you much good. An important task, that can at times be a little tedious, is to find these mentions and ask if they’ll link back to you. Fortunately, there are link reclamation tools such as RankTank to help make things easier. Once you find out that a mention does not link back to you, consider whether it’s important to your SEO. If so, contact the webmaster of the site and ask if they’d be willing to make the change.

Build a Rapport with Local Influence
What better way to target your local audience than by having other businesses in your area link to your site? However, it works both ways. It’s important to build a good rapport by also linking to their sites. This can help you become a valuable resource for businesses in your local area. It’s that simple.

Conclusion
It’s no secret that local searches are increasing among the billions of searches on Google every day. That is why local search engine optimization techniques are crucial to your business. Following a few simple tips can help increase your sales, and that includes having a social media presence. Reaching out to your local audience on sites like Facebook and Twitter can also help increase your search engine visibility.

White Hat SEO in Nepal

White Hat SEO for your Website

White Hat SEO, Anyway?

White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples include:

  • Offering quality content and services
  • Using descriptive, keyword-rich meta tags
  • Making your site easy to navigate

Why Are White Hat SEO Techniques Important To You?

Not engaging in White Hat SEO for your website can get your site banned from Google and other search engines!

As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the potential for your site to be discovered by a new user.  Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google’s Webmaster resources are the go-to place to learn Google white hat SEO practices.
Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO for your website practices is the best way to create an ethical, sustainably successful website and business. Does this mean you can’t use automation in your search campaigns? Definitely not!

WordStream has the best of both worlds: intelligent, cutting-edge automation that makes it easier to rank your site, as well as tools like an SEO keyword tool that enable you to observe Google’s guidelines. Let’s revisit Google’s suggestions for SEO best practices and take a look at how WordStream can help:
Offer Quality Content and Services

WordStream’s Keyword Discovery Tool and Long Tail Keyword Tool provide content ideas and product enhancements. These tools work together to grow your keyword list and content suggestions by recording search queries that brought people to your website and automatically adding them to your WordStream keyword database for your review.

WordStream® automates keyword discovery with White Hat automation.
Use Descriptive, Keyword-Rich Meta Tags

By organizing your keywords based on relevance, our Keyword Grouping Tool works as a guide for meta tags and meta keywords, including common misspellings and different variations of your keywords.

The grouping tool suggests meta keywords, including misspellings and common variations
Make Your Site Easy to Navigate

Use the software’s Search Engine Optimization tools to visualize and implement keyword hierarchy and Information Architecture. Once keywords are grouped by relevance and popularity, it’s easy to see which of your pages should receive higher prominence across your website.

Use the automatic grouping for direction on site architecture.

At the end of the day, it’s usually good to play it safe. After all, getting on Google’s bad side doesn’t really help anyone. White Hat SEO practices produce effective, long lasting and ethical improvements to your website and are always good business practice. However, running with the crowd has its consequences too, especially if you want your website to stand out from the competition. If you follow White Hat SEO practices in the same way everyone else does, you’re not doing much to stand out, and you may not achieve the search results you desire.

What you want is a mix of White Hat and Black Hat: Think creatively to get ahead of others without breaking the rules.